MyFin Commits to Financial Education in Bulgaria

"The collaboration between MyFin and Finance Academy, a strategic partner of SoftUni, is now a reality." This was announced by Petar Rizov from MyFin during the Digital Trends forum organized by profit.bg. He participated in the panel titled "The Future is Fintech."

"With this step, we are directing our efforts toward greater awareness among people about what they can actually do with their finances — making it more profitable, easier, and more convenient for them. We realize this is a process and results won't come quickly, but it's an important step in the right direction — especially regarding financial literacy among young people," Rizov explained.

He noted that overall financial literacy in Bulgaria is extremely low according to data from various rankings. "The truth is sad for all fintech companies, because no matter how great the technological solutions deployed, a large portion of people don't know what to do with them," Petar Rizov added.

Regarding personalization of services, MyFin is also fully in line with the trend. "It's important to us that the services we offer are tailored specifically for the user, based on all their needs. In us, they see the financial intermediary that makes their life easier and saves their time," Petar Rizov said.